Regardless of what type of business you own, the summer is often the worse time of year for making sales. Because school is out and the weather is almost always clear, consumers like to go on vacation with families and are preoccupied with other various activities.
If you’re business normally experiences a slow down during the summer months, the following tips will help you thrive when your competition will likely fall flat:
Implement a New Product
Summer time is perfect for trying out new products or services. If your business seems to be struggling with what it currently has to offer, do some split testing with new products and offer incentives for customers who purchase your products. If you have trouble finding new customers, try using your current customer database first.
Offer New Promotions and Discounts
If you’ve been offering the same promotions for months and haven’t seen any results lately, summer is the best time to experiment with new incentives to attract more customers.
If you’re worried about losing revenue once the summer is over, try offering large discounts on your most popular items for a limited time only. This will help generate more revenue on a short term basis and help keep your business afloat when it matters most.
In most cases, the seasonal slowdown is temporary, so you should be able to return to original price points in late August or early September.
Revamp Your Website
If you haven’t updated your website in the last five years, the summer months are perfect for redesigning your online presence.
When revamping your website, make sure your social media accounts are updated as well. Your branding must stay consistent, regardless of which profile or page your potential customers are viewing.
Use this time to also update contact information in online directories and on social media profiles.
Use Business Funding to Help Promote a New Product or Increase Advertising
In today’s competitive business market, local companies often find it difficult to run advertising campaigns and attract new customers. Successfully launching a new product or service can be especially hard if you don’t have sufficient cash on hand.
Advanced Funds Network can help get the funds you need to thrive during the summer months and to help you attract more customers for your new products. Whether you need additional money for new staff, television advertising, radio campaigns or inventory, Advanced Funds Network will be able to loan the money necessary to achieve your summer goals.