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As the summer season approaches, more and more small businesses are seeking information regarding how to maximize conversion rates and ensure that their companies experience continual growth and expansion. Seeking out this type of advice for the summer season is particularly important since many small businesses experience a discouraging “summer slump” that involves a drop in sales, customer service, and employee performance. With these realities in mind, small business owners who are interested in ensuring that their companies keep moving forward can implement the following strategies:

 

1. Social Media Optimization (SMO).

As many internet marketing experts know, social media channels such as Twitter and Facebook can be used by small business owners who want to expand their online presence. There are a plethora of SMO strategies that can be employed to accomplish this purpose, including tweeting links to your business’s website product pages via Twitter.

 

2. Employee Appreciation Matters.

In recognizing that employee performance plays an integral role in boosting conversion rates, small business owners who want to do well should remember that recognizing and respecting employees is very important. During the summer, there are a variety of things that you can do to show your employees that you care about them. One effective (and very fun) strategy you can implement is a summer-themed party. Whether you take the whole crew out to the beach for a day of fun in the sun or do something else, this type of activity will remind your employees that you value them, and this realization can consciously or subconsciously motivate them to continue operating in excellence throughout the summer season.

 

3. You Can Attain Financial Assistance.

Because many small business owners do experience a drop in sales during the summer, it is important for them to recognize that they can attain financial assistance to keep themselves afloat. Whether you need funds to pay employees or are interested in pursuing some expansion project that necessitates a small loan, help is available. For example, the Advanced Funds Network offers unsecured small business loans & lines of credit for each small business owner irrespective of their credit score. To assist you, AFN will offer a plethora of funding options so that you can select the one that will be most appropriate and advantageous for you.

 

4. Blogging Matters.

If you’re really interested in ensuring that your small business keeps growing during the summer, investing your resources in the creation and maintenance of a blog is definitely a good idea. There are a variety of ways that you can use a small business blog to make money, including but not limited to the sell of an eBook, affiliate marketing, and pay-per-click ads. Additionally, the blog can function as the medium you use to connect with prospective clients and provide general information regarding the value of the goods and services you offer.

 

5. Make The Most Of Technological Advancements.

To ensure that your small business keeps advancing during the summer season, it is important that you gain access to and use forms of technology that make your business processes simple and fast. Two examples would be the Cloud and eSignatures. By using these types of technological advancements, you can save time, resources, and maintain contact with your employees from remote locations.

 

6. Promotional Products Can Boost Conversion Rates.

Marketing should be an integral aspect of any small business owner’s strategic plan, and it can be particularly important during the summer season. To help ensure that you don’t experience a summer slump, use promotional products to keep getting the word out about your goods and services. Whether you use t-shirts with your company logo or pens with the store motto, giving away promotional products is a great way to get in some cheap yet effective advertising.

 

Summing It All Up

As the summer approaches, small business owners who want to ensure their continual growth should note that there are several strategies they can implement to accomplish this objective. By reviewing the information listed above, small business owners will likely be able to continue building their loyal customer base while also increasing conversion rates.