As a business owner, we know you look forward to the biggest shopping days of the year – Black Friday and CyberMonday. We also understand all of the preparations that need to be made to ensure that you have the inventory, supplies and staff necessary to meet shoppers’ demands. All of these preparations require capital.
As you begin planning, you’ll need to start by forecasting the demand for your products and services. Previous year statistics are valuable planning tools for you to estimate your potential sales.
How strong were sales in 2013?
2013 Black Friday Statistics:
- $12.3 billion = the total brick-and-mortar store sales for Thanksgiving and Black Friday (a 2.3% increase over 2012)*
- $1.964 billion = the total online sales for Thanksgiving and Black Friday (an 18.5% increase over 2012)*
2013 Cyber Monday Statistics:
- $1.7 billion = online spend on 2013’s Cyber Monday (an 18% increase over 2012).**
How important are online sales?
Of the approximately $14.26 billion in total sales for Thanksgiving and Black Friday, 13.7% were online sales.* With an average sale of $135.27 (a 2.2% increase over 2012) on Black Friday alone,* online sales may increase your business’ sales numbers with comparatively low overhead costs.*
How important is it to have a mobile-friendly website?
39.7% of all online traffic during Thanksgiving and Black Friday was mobile (an increase of 34% over 2012)*
21.8% of total online sales during Thanksgiving and Black Friday were from mobile sources (an increase of nearly 43% over 2012)*
We recognize that all of your preparations may include expenses for
- Print advertisements
- Online marketing
- In-store supplies
- Shipping supplies
- Hiring seasonal employees
These necessities require capital before the sales begin. Here at Advanced Funds Network we can help you obtain funding to prepare for the holiday sales rush. We work with small to medium sized businesses to obtain financing for all of your business needs during the holidays and year-round.
Since 2007, we have been working with businesses like yours to find the best funding options. With no upfront fees and a simple process, we will work with you to find a line of credit, business loan or cash advance to get your business ready for the holidays.
Call us at 888-310-3110 to speak with one of our senior funding advisors or look for us online at www.advancefundsnetwork.com to learn how we can help you obtain capital for your business.
* Business Insider: This Post Has All The Black Friday Stats You Need To Sound Smart In Meetings (Dec. 3, 2013): http://www.businessinsider.com/2013-black-friday-stats-2013-12#ixzz3BB0rhgaq
** PC Mag: Report: $1.7 Billion Spent Online in Biggest Cyber Monday Ever (Dec. 3, 2013): http://www.pcmag.com/article2/0,2817,2427918,00.asp