The holidays are often the busiest time for many companies, and owners that fail to take a fresh look at their advertising campaign could be doing their business a disservice. Without a revamp of one’s marketing and advertising, a company may not be enjoying the growth that they deserve no matter how many extra hours they are investing into their business. For those that are ready to take proactive control over their business, here are some simple holiday marketing tips that can provide a great ROI.
Revamp Your Website and Social Media Pages
This is not only one of the easiest steps to take during the holiday season, it will show customers that the business is active and maybe even a little festive. Adding a “human touch” to a business has been proven time and time again to make a company more appealing to clients, and with one’s website or social media pages this may require nothing more than putting up some different photos, changing the layout around, or adding some alterations to the designs. This is also a great time to double check that all links are working and contact information is up-to-date.
Give Back In a Public Fashion
Giving back to the community will provide a business with a variety of distinct benefits and there is no better period to do this than the holiday season. Businesses have almost an unlimited amount of options when it comes to how much they will give back and the manner in which they do it.Some of the most popular choices include food drives, toy drives, or sponsoring events for non-profit organizations. As an added bonus, most donations can be filed as a tax write-off when the information is carefully recorded and saved.
Bolster Customer Relations
With all of this extra time and energy invested into advertising, owners are going to need to rethink their customer relations department throughout the holiday season. This is the perfect time to rethink a cash advance or loan from Advance Funds Network to bring on a few extra seasonal employees, upgrade the phone system, or improve training for any employees that will be dealing with customers. Few forms of advertising are as powerful as a satisfied customer, especially after the hectic holiday season.
Don’t Just Focus on Christmas
For the vast majority of companies, their focus will be on Christmas with the majority of their advertising budget leading up to that popular holiday. In order to stand out from the competition, a business owner may want to consider what other holidays they can tie into their marketing campaign. Whether it is the an office holiday card with the staff dressed up for Halloween or a sale after New Year’s Day, a company will reduce their chance of having their efforts lost in sea of Christmas advertisements and cards.
An owner should be taking a fresh look at their marketing throughout the year, and one of the best times to initiate a company-wide advertising overhaul is just before the holidays. A little extra planning is all that is needed to make sure that every penny invested into season marketing will result in increased profits.
