Business Resource Center

Important Strategies to Drive Online Conversions

Overview Online conversion rates are one of the most important measures that any company can measure its effectiveness by. As more and more commerce goes to the internet, many small businesses now do a majority of their business online rather than in person. It is one...

How to Reduce Customer Turnover

  Start by Hanging On to What You Have Many businesses realize that they can survive on a small number of loyal repeat customers and then make the big money off of the occasional extra traffic until things finally blast off to the moon. Taking care of those...

How the Use of Smartphones has Changed Consumers Shopping Habits

  The smart phone is quickly becoming the main avenue for commerce around the world. Although there are currently billions of people with smart phones, the market is still growing into Third World countries and integrating itself into the most rural areas in the...

Why You Need To Constantly Improve Your Customer Service

The crowded marketplace of the 21st century has made it more important than ever before that businesses constantly look for ways to improve. One of the most important areas that you need to focus on improving at your business is its customer service. More than any...

How to Market Your Business After the Holidays

As 2015 begins, more and more business owners are interested in learning about how to maximize profits and expand their base of loyal clients for the New Year. If this is your objective, you should know that there are a plethora of strategies you can employ to...

Four Strategies to Enhance Sales to the Impulse Buyer

Although an impulse purchase appears on the surface to be a completely spur of the moment event, it actually is a reaction to a preexisting need of a consumer, according to Specialty Retail Report. Although the consumer has not "gone shopping" with the intent of...

Holiday Marketing Ideas for Small Businesses

  The holidays are often the busiest time for many companies, and owners that fail to take a fresh look at their advertising campaign could be doing their business a disservice. Without a revamp of one’s marketing and advertising, a company may not be enjoying...

Three Tips For Improving Sales In Your Small Business

Obtaining sales is the key to measuring a business’s profitability and success. There are three ways to increase sales; you can run promotions, upsell, or implement effective sale-boosting strategies.   Promotions When potential customers are ready to make a...