Business Resource Center

Useful Google Tools you May Not Know About

Google is one of the biggest and most successful tech companies in the world. This is really not surprising when you consider all of the various ways they have changed the way that we live our lives and access information. From creating the most popular search engine,...

Top Nine Reasons You Should Still Send Press Releases

With all the constant, dynamic changes going on within Internet technology circles, why even bother to send out press releases anymore? Well, if you're serious about growing a business or advancing a career path, in addition to securing financing from one of many...

Five Tips to Make Your Small Business a Great Loan Candidate

There comes a time in the history of most small businesses where they need an influx of capital. Whether you are facing a slow period, want to expand or need to stock up on supplies at a low price, there may come a time when you want a small business loan. When this...

Ways To Increase Sales Performance With Geolocation

Part of the allure of geolocation is that with almost perfect data about a customer and where they are physically located, it gives a company that wants to advertise more options in how they can effectively approach their potential customers.   The grail,...

Top 10 ways to Increase Online Sales

With e-commerce sales rising to $33 billion from 2011 to 2012, it behooves web site owners to know the top 10 ways to increase their sales even more. The proliferation of mobile shopping apps and digital devices has further caused an explosion of sales surpassing even...

Avoid These Financial Mistakes that Small Business Owners Make

It is easy to make a financial mistake, so be careful about everything that you do for your business. Monitor every financial step that you and the employees make. Although mistakes will continue to be made, at least you will be more cautious about the decisions that...

Top Reasons That You Should Be A/B Testing

A/B Testing has become an integrated part of how large businesses test their web page design and appeal to audiences. Its success over the past decade has created opportunities for smaller businesses to apply it successfully to both online and direct marketing...

3 Easy Steps to Turn Followers into Profits

Small business owners face a herculean challenge: finding and connecting with potential customers. Businesses drift in a sea of options and copycat imposters. Find a business offering a unique product or service and it’s likely that the market will be flooded within...

Important Strategies to Drive Online Conversions

Overview Online conversion rates are one of the most important measures that any company can measure its effectiveness by. As more and more commerce goes to the internet, many small businesses now do a majority of their business online rather than in person. It is one...

How to Reduce Customer Turnover

  Start by Hanging On to What You Have Many businesses realize that they can survive on a small number of loyal repeat customers and then make the big money off of the occasional extra traffic until things finally blast off to the moon. Taking care of those...

Tips to Expand Your Mobile Marketing Strategy

The term “mobile marketing” typically refers the use of mobile apps and text advertising to promote a business. Once considered a passing trend, mobile marketing is now considered the best way to advertise these days, since the best way to reach any person, almost...

The Best Approach when Marketing to Millennials

The Millennial is the sexy new kid on the block – young consumers with plenty of expendable income to spend. However, this demographic is savvy to the ways of Internet marketing and very cynical about who they do business with. Here is a crash course on how to market...