According to a survey by the Captive Network Digital Media Company, the summer slowdown is inevitable for your business. Sometimes, its impact can negatively affect your business or company. According to that survey, people reported a drop in productivity, increased project turnaround time, and dips in attendance.
Fear may also set in when summer approaches especially when the business slows down. Entrepreneurs, by being proactive, can dispel the blues during summer by working companies and businesses to gear up for the coming fall rather than stopping their activities for a gained momentum.
However, the case is not the setbacks. According to the same survey, most of the small businesses in the country want to hire over the next six months for the hope of growing their businesses. This is because they are aware that the summer months are the most ideal for growth. The summer can be a volatile time, depending on the industry, to get ahead of the competition while taking a leave of business. Let’s look at the following tips to help your business sizzle during the coming summer.
1. Meet in Person
During summer months, people are more social while the days are longer. Moreover, the summer days are often longer. Technology has also come to our aid to enhance our capability to stay connected during the year. However, the value can be gained by staying ahead of the rest through communication. To catch up for face to face contracts, summer is the best time for such businesses. Endless options are available. While you enjoy the brilliant summer weather, make good use of the time to build your process.
2. Host a party
All of us love great parties. Host an event to celebrate summer moments. You will also create summer by coming together to have fun as a way of giving thanks to your customers. For your internal team, the summer provides a great time to host an event for them. Ensure you create a fun event for your team of workers so that they can feel appreciated in business. A camping ordeal can be ideal for your team of professionals or workers in your business.
3. Launch a gratitude campaign
It is not all about saying thank you for meaning you are thankful. You can decide to turn the summer moments a season of appreciation. Be sure to send notes to your clients and customers all over the country to remind them you value their business at every moment of your business life. Taking time to show you care and appreciate your clients and customers will go a long way in retaining their business loyalty to you.
4. Offer summer promotions
Special offers and summer sales are part of every business during that season. You will appear pervasive during the summer moments if you offer discounts and special offers if your business is based in the retail industry. Be sure to take a special offer limited to the retail business during the summer for special discounts and promotions. For example, offer promotions to your customers if they refer a successful business friend in your business. They will get 11 percent discount on their next service after a successful refers to their friends. This summer time promotion cannot be ideal for every business. However, it is always worth trying out. During the winter holidays, you can repeat the events for greater success.
5. Hop on a plane
Summer affords extended flexibility and freedom to get you off from the office for both professional and business development. This is the most opportune moment you can decide to take on some trips you might have no time to take during other parts of the year. Head to a city and perform in-person visits with your clients if they are located in those areas. Be sure to schedule attendance conferences, industry shows, and trade shows you never have time to attend.
6. Get a jump start
During the summer times, the best way to have your business keep growing is working. This is possible with customers and clients on vacation depending on your business. It is also the best time to blow all your projects on hold.
While it’s tempting to succumb to the long siesta during summer, this is the time you must elevate your business momentum for development. These strategies form a way to have your business grow during the summer period as you prepare for a brilliant finish.