A Simple Measure for Marketing Choices
As a small or medium sized business owner, every choice counts when it comes to time or money investments. It’s important to have a system to evaluate the benefits against the costs. Calculating returns on marketing campaigns may seem like a headache of numbers and data that never actually seems to equal real results. […]
Simple Steps That Will Help You Improve Your Small Business
Starting a small business is hard, but keeping it going is even more difficult. If your business has been stagnant for the past couple of months, then you will have to work harder to improve it. Below are some simple tips that will help you improve your small business: Set Goals Setting goals is the […]
From Lifeblood to Lifeline: Restoring SMB Credit through Unsecured Financing
Owning a small business can be financially polarizing. On the one hand, you have the task of contributing to the economic recovery of this nation. On the other, until you can prove that fact on paper, traditional banks won’t lend you any working capital. It’s a tough spot to be in and it causes […]
7 Internet Marketing Trends You Take Advantage Of
To stay competitive in your market, it’s important that you’re aware of the latest Internet marketing trends. Taking advantage of new trends expands your reach and grows your profits while also giving your business a stronger foundation from multiple revenue streams. Here are some of the strategies that many businesses are making a big part […]
How To Build Credit Without Going Into Debt
It is important for everyone to have good credit. However, if you are a small business owner, then it is even more important for you to establish good credit. You may need to take out a small business loan at some point, and it will be a lot easier for you to get approved for […]
The Little CTA that Could: Leading a Generation in a Web-Driven World
Over the last decade, print has grown more and more interactive. As a result, marketing has increased in tandem with this change. By looking at the latest batch of calls-to-action (CTAs) you can watch this interplay happen right before your eyes. Lost already? That’s OK. This article will take you behind-the-scenes and explain CTAs […]
7 Tax Mistakes to Avoid
We want you…to be successful! Yes, that’s right. The common adage proffered by Uncle Sam himself applies to this situation as well; however, it’s not quite what you think. With small businesses serving as the keystone for business development in the nation today, it is increasingly important for business owners to be aware of federal […]
Diversifying Your Customer Base
There was a time in the not too distant past when selling your product or service to the public was just a matter of throwing your doors open and telling your community that you were in business. Not anymore. Not only is today’s business market much more complicated, but there are many more competitors, no […]
Engaging Employees in Any Economy
The Economy and Employment Difficult economies are obviously a trial to the workers set adrift by unemployment. But now challenges stemming directly from struggling economies are becoming more evident to the companies at large. People have shown a decrease in skills that makes many of them under qualified for any jobs that do open […]
