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Monthly Archives: August 2013

A Simple Measure for Marketing Choices

As a small or medium sized business owner, every choice counts when it comes to time or money investments.  It’s important to have a system to evaluate the benefits against the costs.   Calculating returns on marketing campaigns may seem … Continue reading

7 Tax Mistakes to Avoid

We want you…to be successful! Yes, that’s right. The common adage proffered by Uncle Sam himself applies to this situation as well; however, it’s not quite what you think. With small businesses serving as the keystone for business development in … Continue reading

Diversifying Your Customer Base

There was a time in the not too distant past when selling your product or service to the public was just a matter of throwing your doors open and telling your community that you were in business. Not anymore. Not … Continue reading

Engaging Employees in Any Economy

The Economy and Employment   Difficult economies are obviously a trial to the workers set adrift by unemployment.  But now challenges stemming directly from struggling economies are becoming more evident to the companies at large.  People have shown a decrease … Continue reading

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